Welcome! The world of SEO is filled with sharp minds and diabolical but effective strategies – fantastic plays developed through years of experience and testing. My framework doesn’t replace these specific tactics; instead, it acts as a diagnostic tool. It helps you find where your biggest leverage point is right now – do you need more Opportunity (Visibility & Relevance) or more Authority (Credibility & Trust)? Once you know that, you can confidently choose the right expert playbooks and tactics to get results faster.
Many brilliant minds have shaped the field of SEO. Below I highlight how specific strategies and famous “plays” contribute to building either Ranking Opportunity or Ranking Authority.
Rand Fishkin
Moz, SparkToro Foundational SEO, audience focus, and natural authority building. His focus on useful content targeting user intent creates Opportunity, while his emphasis on share-worthy resources builds Authority through natural links.
Marie Haynes
Marie Haynes Consulting E-E-A-T, site quality audits, and algorithm recovery. Her primary focus is enhancing Authority through E-E-A-T signals, which indirectly improves Opportunity by aligning content with quality standards.
Barry Schwartz
Search Engine Roundtable Real-time Google tracking, news analysis, and adapting to change. His reporting flags immediate Opportunities from SERP/algorithm changes and guides Authority building by highlighting current Google priorities.
Koray Tuğberk GÜBÜR
HolisticSEO.digital Semantic SEO, Topical Authority, and data-driven analysis. His Topical Maps identify deep semantic Opportunity, while building comprehensive Semantic Content Networks establishes strong topical Authority.
Dawn Anderson
Bertey Information Retrieval theory, technical fundamentals, and NLP application. Optimizing crawlability ensures Opportunity discovery, while sound architecture and IR principles build foundational Authority.
Michael (Mike) King
iPullRank Content Engineering, AI/ML integration, and technical content optimization. His AI-driven content methods scale Opportunity capture, while the Content Engineering framework systematically builds Authority.
AJ Kohn
Blind Five Year Old User experience signals, technical depth, and critical algorithm analysis. Focusing on user intent aggregates Opportunity, while optimizing for engagement signals (like ‘Long Clicks’) directly enhances user-centric Authority.
Kyle Roof
PageOptimizer Pro Empirical testing, mathematical on-page optimization, and algorithmic reverse-engineering. His testing identifies mathematical signals for Opportunity matching, providing tactical actions aimed at algorithmic Authority assessment.
Mark Williams-Cook
AlsoAsked.com User intent via PAA data, zero-volume keywords, and practical application. PAA and zero-volume keyword analysis uncovers specific user intent Opportunities, while answering these questions comprehensively builds topical Authority.
Opportunity & Authority = Traffic 